Sexist Tide Ad Insults Stay-at-Home Dads

I've ranted against the title "Mr. Mom" for stay-at-home dads for a while. It's my pet peeve. But when I read in this article about a new Tide detergent tv ad, I was shocked to find they come up with a new name that is even more insulting.

There are two versions of the commercial, the long and short version. In the long version, the dad is referred to as a "dad-mom." Seriously?

The "father" actor alone is featured in the "long" version, and he calls himself, with some panache, "a dad-mom," touting his ability to fold his child's clothing with "complete accuracy." He adds, "And, with (this product), I can use the brute strength of Dad to mix with the nurturing abilities of my laundry detergent. ... Now, if you excuse me, I'm going to do pull-ups and crunches in the other room."

Names like "Mr. Mom" and especially "dad-mom" only reinforce that old stereotype that it's the mom who should be staying at home tending to the kids. And anything different is abnormal.

I think the commercial is also insulting to moms, implying that only they can do the laundry.

Come on, Tide! Stay-at-home dads can be referred to simply as "dads." There's no need to insult us.